Key Concepts and Questions

KEY CONCEPTS AND QUESTIONS:

•  Let me start the first KCQ with the market and demand.After going through the company's information  it was seen that the demand for recreational vehicles had been soft since the start of the 2012 financial year reflecting a gradual decline in consumer sentiment.Caravan builds have declined and there has been a shift in buyer preference towards lower specification and price point vehicles, which has affected industry revenue and margins. The trend is also relevant to Camec, which is the largest supplier of parts and accessories to the industry.Demand for canopies and trays for commercial vehicles improved after the natural disasters in Asia that affected the previous year, but remained subdued reflecting business sentiment in Australia.

•  The second thing I have noticed by seeing the sales revenue for the four years that in 2011 the sales revenue was 465,829,000 which was the highest comparing to the other 3 years. Usually the sales revenue in 2013 should have increased more because as I mentioned in the first KCQ that the demand for canopies and trays for commercial vehicles which improved.

• The principal activities of the entities in the Group during the financial year were manufacture and sale of caravans, parts and accessories and design, manufacture, sale and rental of manufactured accommodation.

Fleetwood was established on 24 February 1964 as a caravan dealer. In 1987 Fleetwood became a public company by which time it was also involved in operating caravan parks, the manufacture of park homes, and retailing caravan parts and accessories. Also in that year Fleetwood created Delivering the Promise, which expresses the objective, the beliefs and the commitment of the people who work at Fleetwood.

Since listing in 1987, Fleetwood has acquired

• Sovereign Park Homes - 1987
• Caravan Parts of WA - 1987
• Baravans - 1987
• Fleetwood Parks - 1987
• Hertz Campervans - 1994
• Western Portables - 1996
• Homestar Construction - 1997
• Coromal Caravans - 1999
• Camec - 2000
• Flexiglass - 2000
• Serada - 2001
• Territory Transportables - 2001
• Durabuilt - 2002
• Carvan - 2003
• Windsor Caravans - 2003
• Rainbow Transportables - 2004
• BRB Modular - 2010

In 2004 Fleetwood established Searipple Village, which has grown to become the leading provider of workforce accommodation in the Karratha region. With the Department of Housing, Fleetwood is currently establishing Osprey Village, which will be a key workers' accommodation village in South Hedland.

Today, Fleetwood is a leading provider of innovative accommodation solutions, and quality recreational vehicles, parts and accessories.

Board of Directors

1.Michael Hardy
Chairman
Non-Executive Director

2.Greg Tate
Non-Executive Director

3.John Bond
Non-Executive Director

4.Peter Gunzburg
Non-Executive Director

5.Stephen Price
Chief Executive Officer

6.Bradley Denison
Chief financial Officer
Company Secretary

Fleetwood Annual Reports

2013 Annual Report:  http://www.fleetwoodcorporation.com.au/ArticleDocuments/105/Fleetwood%20Corporation%202013%20Annual%20Report%20FINAL.pdf.aspx

2012 Annual Report:
http://www.fleetwoodcorporation.com.au/ArticleDocuments/105/FWD%202012%20Annual%20Report.pdf.aspx

2011 Annual Report:
http://www.fleetwoodcorporation.com.au/ArticleDocuments/87/Fleetwood%20Corporation%202011%20Annual%20Report.pdf.aspx

About the Company

So, for the assignment in Using accounting for Decision making I have been given a company called Fleetwood. It is a company based in Australia which designs,manufactures,supplies and installs modular and transportable buildings.

Intro

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